Posted on: 8 November 2016
When you start your own fashion line, you need to be sure that you take the time to properly promote the line to potential customers. Regardless if you want to promote through social media, print advertisements, or a website on the internet, you need to have great pictures taken of the clothing. The guide below walks you through a few things to take into consideration when having photographs taken of your new fashion line.
Consider Who You Will Be Marketing To
When you are having the pictures taken, you want to be sure to consider who your target audience is. You want to be sure that the pictures show the clothing in the setting where they will mostly be used. If you are trying to sell to individuals who enjoy being outdoors, the pictures should be set in an outdoor setting. If you plan to market to business professionals, they need to promote the business world.
Discuss with the Photographer What Props You Need to Purchase
When you meet with the photographer to discuss your vision, he or she will be able to guide you about which props may help to make your pictures look more authentic and make your clothing more appealing to potential customers. The photographer will know which items look best in pictures and which blend in too much and are not as noticeable as you want them to be.
Consider the Needs of the Photographer
When you meet with the photographer, you also need to discuss what his or her needs are. If you are having an outdoor photo shoot, you may need to supply the photographer with a generator for him or her to use for the lighting they need for the photo shoot. You also need to find out if they have a changing area for your models to use or if you need to provide a changing area for them to use when they need to change into each outfit. There are popup tents that can be used as great changing areas when outdoors.
Consider the Needs of the Models
Finally, you need to determine what needs the models have during the photo shoot. You will be responsible with providing them with food and water, as well as a place to sit between shoots. Likewise, you may also need to provide them with a heater or a cooling fan to use if the temperatures are too cold or too warm.
Planning ahead for your photo shoot is important. You want to be sure that you have all of the clothes available for your models to change into quickly so that the shoot can go as smoothly as possible. For more information, talk to a professional like Brandon McGanty Inc.Share